It’s Elemental

“Look deep into nature, and then you will understand everything better.”


Our quest here at Its Elemental is to find the ideal products to successfully address the problems we are facing from plastics and other pollutants in our day to day lives. Regular plastic straws can take up to 200 years to degrade. Many biodegradable straws use PLAs that give off toxic chemicals as they break down. And even paper straws are made using bleach, not to mention their effect on gluten intolerance.

"The truth is: the natural world is changing. And we are totally dependent on that world. It provides our food, water and air. It is the most precious thing we have and we need to defend it"

david attenborough

why is cleanliness of our environment important

The impact humans are having on our planet is undeniable. One of the largest issues arguably is the recent discovery that as plastics breakdown they reduce to microscopic balls. These balls clog up the organs and intestines of living species that ingest these tiny terrors, leading to reduced quality of life. We need to remove this threat from the food chain immediately.


join our cause

Come and join us, because no one likes dirty beaches.

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